This Privacy Policy explains how LV Group s.r.o., located at Pod areálem 376/7, Štěrboholy, 102 00 Prague, Czech Republic, Company ID: 05206481 (hereinafter referred to as “we” or “the data controller”), collects, uses, and protects your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
1. What Data We Collect
In connection with your use of our website and services, we may process the following personal data:
- Identification data (name and surname)
- Contact details (email address, telephone number)
- Technical data (IP address, browser type, operating system, referrer URL, time of visit, and other technical information)
- Data from forms (messages you send through contact forms)
- Information about your activity on the website through cookies and similar technologies
2. Purposes and Legal Basis of Processing
We process your personal data for the following purposes and on these legal grounds:
- Performance of a contract – for example, responding to your inquiries or fulfilling your orders.
- Legitimate interest – ensuring website security, improving our services, and direct marketing.
- Legal obligations – e.g., accounting and tax obligations.
- Consent – for sending marketing communications or using marketing cookies (where required).
3. Cookies and Similar Technologies
Our website uses cookies and similar tracking technologies. These technologies help ensure the proper functioning of the website, analyze traffic, and tailor content to your preferences.
Types of Cookies We Use:
- Essential (technical) – necessary for the basic functioning of the website (e.g., remembering your login).
- Analytical – used to analyze website traffic and improve our services (e.g., Google Analytics).
- Marketing – for personalized advertising (only with your consent).
How to Adjust Cookies?
You can change your cookie preferences at any time in your browser settings or via our cookie consent banner.
4. Third-Party Services
Our website may include third-party services that also process your data:
- Google Analytics – for website traffic analysis.
- Google Ads – advertising platform for ad targeting.
- Social media buttons – such as Facebook, LinkedIn, etc.
These services have their own privacy policies, and we recommend reviewing them.
5. Data Transfers Outside the EU
If we transfer personal data outside the EU (e.g., to Google), we ensure appropriate safeguards in accordance with the GDPR, including standard contractual clauses.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Once this period expires, the data is securely deleted.
7. Data Security
We implement technical and organizational measures to protect your data against unauthorized access, loss, or misuse.
8. Your Rights under GDPR
You have the following rights under the GDPR:
- Right of access
- Right to rectification
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to object
- Right to data portability
- Right to lodge a complaint with a supervisory authority (in the Czech Republic: www.uoou.cz)
9. How to Exercise Your Rights
To exercise your rights or if you have any questions about your personal data, please contact us at: [email protected]. We will respond as soon as possible, no later than 30 days.
10. Updates to This Policy
This Privacy Policy may be updated periodically to reflect changes in the law or our practices. We recommend checking this page regularly.
Data Controller Contact
LV Group s.r.o.
Pod areálem 376/7, Štěrboholy, 102 00 Prague
Company ID: 05206481
E-mail: [email protected]